What Makes a Great Guest on How I Failed in Business?
We’re on a mission to take the sting out of failure and show the world that business blunders are not only survivable – they’re actually worth celebrating. Every week, we invite brilliant business owners, entrepreneurs, and creatives to share the stories they’d usually keep locked away.
But what exactly makes a great guest for our show? Spoiler alert: it’s not about having a flawless CV, a bestselling book, or a “perfect” brand. In fact, it’s quite the opposite.
1. Guests Who Aren’t Afraid to Laugh at Themselves
Our podcast is light-hearted, cheeky, and fun. We want guests who can laugh at their own disasters – whether that’s sending the wrong email to hundreds of clients, investing in an idea that went sideways, or finding themselves in a wildly embarrassing situation thanks to a simple mistake. If you can giggle at your own expense, you’ll fit right in.
2. People With Stories, Not Just Stats
Success stories are great, but we want the behind-the-scenes, the unfiltered, the “oh no, that really happened” tales. Our best episodes come from guests who aren’t afraid to dig into the messy middle of their journey. If you’ve got a story that makes people wince and laugh in equal measure, you’re exactly who we’re looking for.
3. Honesty Over Perfection
We’re not here for polished PR soundbites. Our listeners want to hear from real people, with real flaws, who’ve stumbled their way to where they are today. Vulnerability is powerful – and it’s what helps our audience feel connected, reassured, and inspired.
4. A Willingness to Share the Lesson
Yes, we love a good disaster story, but we also care about what you learned along the way. Did the failure teach you something about resilience? Did it change how you lead a team? Did it push your business in a completely new (and better) direction? Guests who can pull out those golden nuggets of wisdom – while keeping the vibe fun and light – are the ones who make our episodes truly unforgettable.
5. A Sense of Fun
Above all, our show thrives on energy and playfulness. We play silly games, crack jokes, and keep the tone upbeat, even when the stories themselves are cringeworthy. If you’re up for laughing along with us (and maybe at yourself a little), then you’ll feel right at home on How I Failed in Business.
Want to Be a Guest?
If you’re nodding along and thinking, “Yep, that’s me!”, then we’d love to hear from you. We’re always on the lookout for guests who can bring humour, honesty, and humanity to the conversation.
So, whether you’re a seasoned entrepreneur with a back catalogue of fails or you’re just starting out and already have a funny story to share, get in touch. Who knows – your “failure” might just become someone else’s favourite podcast episode.